Create an Emissions Reduction Strategy
Environmental Defense Fund
Now that you have calculated and disclosed your emissions footprints, you are ready to start designing a roadmap to reach your climate goals. Your emissions reduction strategy is a foundational pillar of your climate transition action plan (CTAP). Multiple aspects of your business strategy can be evaluated to reduce emissions. Reduction opportunities vary by company, sector, geography, and other factors. The following steps will guide you as you create your company’s unique pathway to net zero.
The below guidance from EDF aligns with other key frameworks in the ecosystem, including Ceres’ Blueprint for Implementing a Leading Climate Transition Action Plan and the TPT Disclosure Framework.
Your decarbonization strategy outlines the steps you will take to reduce emissions across your company’s value chain. A robust emissions reduction strategy will include a combination of adjustments, innovations, investments, and other actions to reduce Scopes 1, 2, and 3 in line with a 1.5°C pathway.
It is important to prioritize emissions reduction pathways based on what is feasible and most impactful for your business strategy. For example, for a food and beverage company, procuring ingredients from farms that utilize regenerative agriculture practices can be an effective way to reduce scope 3 emissions. This approach would not be relevant for a software company, which might instead opt for other value chain engagement strategies.
Emissions reduction strategies are not just good for the planet; they are also smart business. By preparing your company for the green transition, you are also inherently increasing your resilience, mitigating risk, and future-proofing your business operations to ensure long-term, profitable growth. Many companies also report cost savings as a result of their emissions reduction activities and other financial benefits. To learn more, check out Business Case for Sustainability.
While there are numerous, diverse pathways through which different companies can achieve significant emissions reductions, the basic process to formulate your strategy is consistent across business structures and sectors. A transition plan should translate these ambitious goals into concrete steps that can be taken in the short-, medium- and long-term. The following steps outline how you can develop these steps and identify and implement the best pathways to decarbonize your business.
Step 1: Identify your largest emissions sources across the full value chain (Scopes 1-3) and assess related transition risks
To come up with concrete actions to reduce emissions, it is critical to first identify your largest emission sources, or “hotspots” across your value chain. Many companies’ largest emission sources come from energy consumption, making energy efficiency measures a critical part of the transition.
While determining your company’s emission hotspots, it is important to also assess the risks and opportunities related to transitioning to low-emission strategies, such as switching to renewable energy from fossil fuels.
For more guidance, check out the NZAA’s “Measure Emissions” pathway.
Step 2: Assess what investments you need to take to reduce emissions in line with your targets and develop/disclose the methodology to determine how future capital expenditures will align with your 1.5°c targets
A critical part of your emission reduction strategy will be financing and understanding what investments will be necessary to reduce emissions. This includes resourcing the current and future activities outlined in your climate transition action plan, as well as plans for capital expenditure, major acquisitions and divestments, joint ventures, business transformations, innovation, new business areas, investments into research and development for climate solutions, and asset retirements.
Case Study
Microsoft
Through an investment from their Climate Innovation Fund, Microsoft is helping LanzaJet complete their sustainable fuels plant in Georgia—a move that will help decarbonize Microsoft’s datacenters as well as the airline industry.
Microsoft also granted $100 million to Breakthrough Energy Catalyst to accelerate the development of climate solutions the world needs to reach net-zero across four key areas: direct air capture, green hydrogen, long duration energy storage, and sustainable aviation fuel.
Step 3: Assess all technologically and financially feasible reduction opportunities and identify the best strategies to reduce your largest emissions sources
Assess how acting on these strategies will reduce risk and provide opportunities. Below is a list of examples of decarbonization pathways.
Redesigning products and services to reduce emissions and/or create new products or business lines
While strategizing how to reduce emissions, companies can get an even more expansive view of their downstream Scope 3 emissions by reviewing product lifecycle emissions. By understanding produce-level emissions, companies can also reduce climate impact at the product level. Whether by redesigning existing products and services or creating new ones, optimizing product-level sustainability can help companies reduce emissions and reach broader climate targets. Industry leaders have already made significant progress in this space, and their strategies can be used by other companies to do the same.
For more information, visit the NZAA’s Building the Business Case for Product Sustainability page and view our Product Design Checklist.
Case Study
Unilever
In June 2020, Unilever announced that it would achieve net zero emissions from its products by 2039, which includes emissions from the sourcing of raw materials, production, transportation, and product disposal. To get there, they will decarbonize across the full product lifecycle – from materials sourcing up to the point of sale. They are reformulating products to use less emissive materials and ingredients, establishing a system for suppliers to declare the carbon footprints of their goods and services, and creating partnerships with other organizations to standardize data collection and share best practices. Read their CTAP to learn more.
Engaging your supply chain in climate efforts
Scope 3 emissions can make up as much as 90% of a company’s emissions profile. By engaging your supply chain in climate efforts, you can dramatically reduce your company’s emissions footprint.
For more information, visit the NZAA’s “Reduce Value Chain Emissions” pathway or page 18 of Ceres’ Blueprint for Implementing a Leading Climate Transition Action Plan.
Case Study
Walmart
In 2017, Walmart launched Project Gigaton, the first of its kind initiative to significantly reduce value chain emissions. The goal was to engage suppliers, with help from NGOs and other stakeholders, in the effort to reduce or avoid one billion metric tons of emissions from their global value chain by 2030. Walmart asked suppliers to set emissions reduction targets in one or more of six key areas: Energy, Waste, Packaging, Nature, Transportation, and Product Use. High performing suppliers are rewarded with a label of ‘Sparking Change’ or ‘Giga Guru’ status. In February 2024, Walmart announced they had reached their goal six years early.
Developing renewable energy procurement targets and strategies
Renewable energy procurement enables companies to reduce their Scope 2 emissions through the purchase of clean energy, and potentially reduce costs through price-stable purchasing contracts.
For more information, visit the NZAA’s “Transition to Renewable Energy” pathway.
Case Study
One of Google’s main objectives for reaching their net zero goal is transitioning to carbon free energy. Google started purchasing renewable energy in 2010, and in 2017 became the first major company to match 100% of their annual electricity use with renewable energy purchases. Google has continued to do so for five consecutive years, and in 2020 set the even more ambitious goal of operating their data centers and office campuses on 24/7 CFE by 2030.
Developing energy efficiency targets and strategies
By increasing energy efficiency your company can reduce both direct emissions from fossil fuel combustion and indirect emissions from electricity generation. More good news – it can also cut energy costs.
For more information visit the NZAA’s “Business Case for Energy and Water Efficiency” page and “Reduce Facility Emissions” pathway. Also view our Energy and Water Efficiency Checklist, and check out the Harvard Business Review’s Energy Strategy for the C Suite.
Case Study
Ball Corporation
Energy efficiency is a critical lever in Ball’s climate transition plan: the company has set the goal to increase energy efficiency by 30% by 2030 compared to 2020 levels. Between 2017 and 2022, Ball implemented multiple energy efficiency projects across their global manufacturing network, including updates to compressors and vacuum pumps, LED lighting installation, and utilization of real-time energy monitoring systems. Each Ball business has developed individual plans to achieve the 2030 goals. Plans are centered around five key themes: new and highly efficient plants, capital project upgrades on gas and electricity, employee-led actions driving behavioral changes, implementation of a new sustainability engineering organization, and new manufacturing technologies.
Developing zero-emission fleet targets and strategies
Transportation contributes to nearly 25% of the world’s greenhouse gas (GHG) emissions, with road vehicles being the primary culprits behind these emissions. Regardless of your sector, your company likely owns or leases vehicles – from light passenger to heavy trucks – that contribute to your emissions footprint. Identifying opportunities to decarbonize your fleet will help your company reduce emissions, reduce costs, and demonstrate your commitment to your climate goals.
For more information, visit the NZAA’s “Reduce Transportation Emissions” pathway.
Case Study
Unilever
Transition to electric and alternative fuel vehicles is a key part of Unilever’s strategy to reduce operational emissions. A member of EV100, a coalition of companies who have committed to switching to EV fleets by 2030, Unilever aims to transition its fleet of over 11,000 vehicles to EVs and install workplace charging infrastructure for staff by 2030. The company has already launched EV pilots, including for heavy-duty trucks, and plans to scale up efforts in key markets including the US, Europe, China, and Brazil.
Using Nature-based solutions
Companies should also consider climate and nature together in their transition planning. Nature is a key climate solution, providing up to 30% of the emission reductions we need by 2050. Your company should set objectives to safeguard and restore nature and share how your business is dependent on nature. A few examples of these objectives include:
- Regenerative farming practices
- Forest conservation
- Land restoration
Check out the NZAA’s “ Embed Nature in Your Net Zero Strategy” pathway to learn more.
Case Study
Salesforce
Salesforce, released a Nature Positive Strategy to support and accelerate Salesforce’s existing Climate Action Plan and the net zero. The new strategy focuses on 3 additional nature pillars: Reducing impacts on nature, Leading on nature restoration at scale, and Accelerating customer success and the nature positive movement.
Step 4: If an emissions reduction strategy is limited by technical or financial feasibility, assess other actions your company could take, such as policy advocacy, to address these limitations
Some emissions sources are deeply ingrained parts of business strategy or operations and may be more complicated to abate. In addition to assessing hotspots, companies must also assess which emissions sources have technically and financially feasible abatement options. To address any limitations, companies should assess other options to contribute to global climate action. For example, they must assess how they can engage in net zero-aligned policy and engagement activities to address limitations, including aligning their actions with business and trade associations with their climate goals.
Companies must not rely on carbon credits or offsets as the primary mechanism to reduce GHG emissions. However, for companies that are using carbon credits to neutralize residual emissions or those that are investing in nature-based solutions in addition to their primary emissions reduction strategies, details on actions related to these investments and projects should be included in a company’s CTAP.
For more information on carbon credits, visit the NZAA’s “Understand the Role of Carbon Credits” pathway and then the “Source, Vet, and Purchase Carbon Credits” pathway.
Step 5: Identify the just transition implications of the emissions reduction strategies you are deploying
Ensuring that the transition to a low-carbon economy is just, equitable, responsible, and informed by stakeholders impacted by the shift should be a core consideration of all the strategies in a robust CTAP. Robust plans should include specific strategies and actions to ensure a just transition for workers, suppliers, customers, and communities.
Learn more in Action Step 6: Plan for a Just Transition.
Continue to Action Step 3: Integrate a CTAP into Core Business Strategy to learn how to make climate a core part of your overall business strategy.